The September Hong Kong Jewellery & Gem Fair (the September Fair) will kick off on Tuesday, 14 September, at AsiaWorld-Expo (AWE), where exhibitors from around the world will showcase loose diamonds, pearls, coloured gemstones, and equipment and packaging products. The Fair at the Hong Kong Convention & Exhibition Centre (HKCEC), which houses the fine finished jewellery exhibits, will open on Thursday, 16 September.
All booths in more than 120,000 square metres of exhibition space in both venues were sold out by early August. More than 3,200 companies – 5 percent more than last year -- from 45 countries and regions are exhibiting, making this edition the largest since its launch 27 years ago. The growth in the number of exhibitors this year cements the September Fair’s standing as the world’s number one fine jewellery event. Fair organiser UBM Asia Ltd expects the Fair to attract 40,000 buyers from 140 countries and regions.
Overwhelming participation
This year, the September Fair again features the largest-ever Diamond Pavilion. In addition to groups from the Antwerp World Diamond Centre and the Israel Diamond Institute, a group of diamond exhibitors from the United States and the Gem & Jewellery Export Promotion Council of India will exhibit in the Diamond Pavilion.
India is this edition’s “Pavilion of the Year”. Over 130 Indian exhibitors will showcase a wide range of jewellery, diamonds and gemstones and other jewellery-related raw materials.
The Fair features 22 group pavilions representing: Afghanistan, Antwerp, Brazil, China, Colombia, Germany, Hong Kong, India, Indonesia, Israel, Italy, Japan, Korea, Malaysia, the Philippines, Singapore, Sri Lanka, Taiwan, Thailand, Turkey, the United States, and the International Colored Gemstone Association (ICA). Among them, Thailand is the largest overseas pavilion at the Fair, featuring over 300 Thai companies.
The September Fair is the largest showcase of Hong Kong jewellery. This year, exhibiting under the Hong Kong Pavilion at AWE and HKCEC are over 400 and almost 800 jewellery companies, respectively.
Alluring themed pavilions
A prestigious parade of top-quality gems
The FINE GEM PAVILION, located in Hall 9 of AWE, is dedicated to the world’s finest loose diamonds, pearls and gemstones. 54 esteemed exhibitors from around the world will display a variety of loose gems of the highest quality. Aside from the gemstones on display, the pavilion’s distinct look makes the Fine Gem Pavilion a standout in AWE.
A luxury destination for the world’s finest jewellery
The FINE DESIGN PAVILION hosts 77 internationally renowned jewellery companies in the Grand Hall of HKCEC. These esteemed exhibitors bring to the city exquisite jewellery set with luxurious and rare diamonds, gemstones and pearls, as well as top-quality bejewelled watches, invaluable antique and estate jewellery and other timepieces and exclusive one-offs from around the world. Such masterpieces are sure to captivate traders and connoisseurs alike.
The City’s pride
The HONG KONG PREMIER PAVILION is the perfect stage to show what Hong Kong has to offer to the world’s luxury markets as a jewellery powerhouse. Located in Halls 1D & 1E of the HKCEC, the pavilion features 30 of the city’s brightest brands in a prestigious and elegant setting befitting their exquisite masterpieces.
A signature of style
The INTERNATIONAL PREMIER PAVILION, located in Halls 3B & 3C, is a podium dedicated to an unparalleled selection of stylish, high-quality jewellery from around the world. The distinguished pavilion features 39 exhibitors from 19 countries and regions, namely Australia, Belgium, China, French Polynesia, Germany, Greece, India, Israel, Italy, Japan, Korea, the Philippines, Singapore, Spain, Switzerland, Thailand, the United Arab Emirates, the United Kingdom and the United States.
Intensive Visitor Promotion
To attract potential buyers, the organiser launched a series of intensive visitor promotional campaigns worldwide. From China alone, more than 300 high-spending buyers and high-end retailers from the various provinces are expected to visit the Fair, thanks to UBM’s efforts and the cooperation of local trade associations. As of 20 August, more than 10,000 local and overseas buyers have pre-registered as buyers via the Internet and other means.
Exciting special events
Fair Receptions
To celebrate the grand opening of the Fair at AWE and HKCEC, two fair receptions will be held:
1) AWE welcome reception - Organised by UBM Asia and co-organised by Antwerp World Diamond Center (AWDC), the Fair Reception will be held on 14 September at the ARENA KITCHEN at AWE.
2) HKCEC welcome reception - Another reception will be held on 16 September at the Grand Foyer of HKCEC, orgainsed by UBM Asia and co-organised by the Gem & Jewellery Export Promotion Council, India. In celebration of India as Pavilion of the Year, a parade of Indian jewellery will highlight the welcome reception.
Press Conference
A press conference will be held on 16 September to announce the development of the September Fair in 2011 and further developments of UBM Group.
Hong Kong Premier Pavilion (HKPP) – Jewellery Parade
A series of jewellery parades will be staged within the HKPP from 16 to 19 September, where beautiful models will wear the equally beautiful and stunning jewellery designs from HKPP exhibitors.
Before we proceed with the parade, we are honoured to have a performance by internationally acclaimed and multi-awarded harpist, Ms Yeung Lau Yee. Ms Yeung counts among her numerous experiences a performance for Prince Charles during his 60th birthday celebration at the Royal Opera House.
Pearl Auctions
Two world-renowned pearl auctions, the 50th Robert Wan Tahiti Perles Auction and the 44th Paspaley South Sea Pearl Auction, will be held from 15 to 16 September and from 19 to 21 September, respectively, in HKCEC. Admission is by invitation only.
Seminars
A number of seminars discussing a wide range of industry issues will be hosted by leading international jewellery organisations and companies. The seminars are open to exhibitors and visitors. Hosts include:
- The Gem & Jewelry Institute of Thailand (Public Organization)
- EGL Asia
- Hong Kong Institute of Gemmology
- The Gemmological Association of Hong Kong
