Rio Tinto Diamonds Going for Jewelry Design
IDEX Online Staff Reporter http://www.idexonline.com
(IDEX Online News) – Rio Tinto Diamonds is launching a design competition. The competition is aimed at inspiring creativity and innovation across four categories of diamond jewelry design.
The competition is open to entrants from the U.S., Canada, Hong Kong, China, India and Australia, who can submit designs in the following categories: Champagne Diamonds, Silvermist Diamonds, Canadian Diamonds and Sustainable Jewelry.
There are also two levels of entry - “Rising Star” and “Master Craftsman” - and participating designers will have the opportunity to express the unique story of inspiration for their design.
“We are delighted to be announcing this competition at a time when the jewelry industry is hungry for product innovation and design," said Rebecca Foerster, manager of Rio Tinto Diamonds U.S. Representative Office.
"This competition has a number of unique categories which will provide the opportunity for both new and emerging designers to showcase their craft.”
The project joins a number of interesting new marketing initiatives the company has recently launched, most notably the Nazraana project. Nazraana aims to expand the bridal jewelry category in India.
The design competition closes on October 26, 2011, with judging to take place in New York on November 2. A panel of jewelry designers, fashion experts and celebrity stylists will choose the eight winning designs.
Rio Tinto promises that the winning designs will be showcased at a suite at the 2012 Oscars, along with significant media exposure.
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