GIA Adds 4Cs App in Simplified Chinese
By Jeff Miller www.diamonds.net
The Gemological Institute of America (GIA) now offers its 4Cs iPad app for consumers and retailers in Simplified Chinese. The free app is designed to educate and engage consumers on the 4Cs with video and interactive tools.
''By creating the 4Cs iPad app in Simplified Chinese, we reach a significant demographic for gems and jewelry,'' said Kathryn Kimmel, GIA's vice president and chief marketing officer. ''As a global organization dedicated to ensuring the public trust in gemstones, it is imperative to educate as many consumers as possible, and using the latest technology is a great way to do it.''
App users can explore how diamond color changes across the GIA D-to-Z color scale, typical inclusions and blemishes at various points in the GIA clarity scale, a diamond’s anatomy, how various parameters influence a diamond’s cut grade, how a diamond’s size changes by carat weight, and a GIA Grading Report anatomy. The app also features direct access to GIA Report Check, a secure online database of GIA grading reports, and the special consumer feature, “My Diamond Wish List.”
The consumer version of the app is on iTunes and a retailer version, designed for use at point of sale, is also downloadable for free from GIA’s retailer support site www.retailer.gia.edu.
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