2011 Couture India to launch in December
By www.nationaljeweler.com
Couture India, a pavilion of Couture-level designers and brands for the domestic Indian market, will launch as part of UBM India’s inaugural Mumbai Jewellery and Gem Fair, scheduled for Dec. 9 to 11 at the Mumbai Exhibition Centre, Couture has announced.
“Couture is expanding its mission to bring our leading designers to emerging markets throughout the world,” Couture Vice President Chris Casey said. “For years, Couture has focused on bringing those domestic and international retailers who appreciate high-end design to our event. But now Couture is looking to be even more proactive in our outreach. The growth of the affluent Indian consumer and their increased interest in global jewelry design makes Mumbai the first logical step in bringing ‘Couture design’ to other markets.”
In partnering with UBM India to present the pavilion, Couture is forming an alliance that allows its community to take advantage of all the market insight, knowledge and relationships UBM India has in place, including appropriate buyer identification.
“UBM India believes that the combination of our local market knowledge in combination with the global brand reach of Couture will create a unique opportunity to introduce global brands to the Indian market,” said Shamal Pote, UBM India project director of jewelry.
For brands interested in exhibiting, Couture India will provide a turnkey solution, with the package including a fully built-out salon on the show floor, hosted buyer events with key domestic retailers and wholesalers, and full accommodation and transportation in Mumbai.
“Couture is built around our comprehensive service to our exhibitors,” Casey said. “We will make exploring the domestic Indian market as easy and comfortable for our brands as possible.”
Brands interested in information about Couture India at the Mumbai Jewellery and Gem Fair can contact Katie Dominesey at (646) 654-5756 or katherine.dominesey@nielsen.com.
National Jeweler, along with Couture, the JA New York Shows, JA Special Delivery Chicago and CustomerConnect comprise the Jewelry Group of Nielsen Expositions. Nielsen Expositions is owned by Nielsen, a global information and media company.
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